Ranking Score = Conversion Rate × Lifetime Earnings per Student
To rank higher, get more visibility, and earn more money, you need to optimize both parts of this formula.
Part 1: Boosting Student Conversion Rate
Conversion Rate = Students Who Start Classes ÷ Students Contacted
Actionable Tips:
1. Perfect Your Profile
Keep it updated with qualifications, experience, and teaching style.
Upload a strong intro video that builds trust and clearly explains what you offer.
2. Reach Out Effectively
Set aside daily time to message/call new enquiries.
Always personalize your messages — avoid sounding generic.
3. Smart Demo Strategy
Use this simple, powerful demo structure:
Intro – Share background & experience
Needs Check – Ask students what they’re struggling with
Solution Pitch – Explain your approach to solving their problems
Mini Class – Teach a small concept or tip
Close – Share pricing and next steps only if they're interested
4. Stay Available & Responsive
Keep your demo availability up to date.
Don’t miss demos – missed sessions hurt your conversion rate and ranking.
5. Collect Reviews
After the first few classes, request a review. A few good reviews make a big difference in conversion.
Part 2: Increasing Lifetime Earnings per Student
Lifetime Earnings = Total Amount Earned from One Student Over Time
Strategies That Work:
1. Deliver Exceptional Quality
Focus on results: whether it's better grades, confidence, or skill mastery, deliver real value.
2. Offer Tiered Courses
Structure your program into Basic → Advanced → Expert levels.
Get students to sign up for full learning paths, not just short-term help.
3. Upsell Support or Extras
Suggest extra sessions for tough topics or exam prep.
Offer revision modules or practice tests as add-ons.
4. Be Proactive
After completing a course/module, check in to suggest next steps.
Follow up regularly with helpful tips, material, or updates.
5. Keep Pricing Competitive
Don’t undervalue yourself — but ensure your rates reflect outcomes and structure, not just time spent.
Real Example Recap:
Tutor A: 20% conversion × ₹6,000 = Score: 1200
Tutor B: 25% conversion × ₹3,000 = Score: 750
Even with a lower conversion rate, Tutor A ranks higher due to better earnings per student.
Summary: 5 Golden Rules
1. Be consistent in following up and demo attendance.
2. Pitch value, not just time.
3. Design a course path, not one-off classes.
4. Encourage feedback and collect reviews.
5. Use SecurePay to track and boost your average earnings properly.
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